Some people believe they can compare builders by asking how much they cost "per foot." They believe that building houses is like commodities trading: the items are all the same, so find the least expensive, right? To do this, many buyers compare the "square foot costs" of each builder, often searched through the Internet, whether building in the buyer's housing market or not. Here is what I tell all of my clients: Square foot costs are wrong indicators of the value of a buil